Jabra toughens up with Elite 8 Active and introduces new flagship Elite 10

By Shawn Chung - Singapore

Jabra debuted the Elite 8 Active and Elite 10 earbuds at IFA 2023 back in August, and recently held a media preview ahead of introducing these true wireless earbuds into the market on the 22nd of September 2023. 

Both devices are for different users - the Elite 8 Active has been created for sports users who require tough, weatherproof earbuds that will stay on while you’re out on a trail run, while the Elite 10 is created for users who want the best earbuds experience currently possible.

Subscribe to Aaron’s Loud and Wireless Youtube channel for an upcoming review of the Elite 8 Active and Elite 10.

Jabra Elite 8 Active

Jabra calls the new addition to its active range, the Elite 8 Active, ‘the world’s toughest earbuds’ and claims it will set a new standard for durability and fit. Built for much more than running or sports, they are designed to be durable enough for users regardless of what they choose to do and wherever life takes them. 

 The Elite 8 Active buds pass all the required tests for the US Military Standard for Ruggedized Electronics (810H). That is everything from humidity and high temperature to rain and altitude. They are completely watertight when submerged up to 1.5m. (5 feet) - they are IP68 rated, meaning that they are fully dust and waterproof, whilst the charging case is IP54 rated to be dust and splashproof. In addition, the Elite 8 Active was tested with Highly Accelerated Corrosion Testing (HACT), passing 11 full cycles of testing, including enduring 2 hours in 40°C (104°F) temperatures with 93% humidity, going through a 15-minute splash test in salt water, and surviving a 15-minute 40°C heat drying test, to successfully prove their anti-corrosion credentials. All of this whilst staying secure in the ear with the improved grip provided by Jabra ShakeGrip technology. 

While Jabra Elite 8 Active earbuds are proud to be tough, they have not sacrificed their sound, nor aesthetic. They are made to fuel workouts with incredible sound thanks to Dolby Audio, which delivers lifelike, clear sound for a longer and more comfortable listening experience. The Adaptive Hybrid Active Noise Cancellation (ANC) automatically optimizes the ANC performance to the environment you’re in. Wind Neutralizing HearThrough technology also muffles any wind interference without blocking out traffic, ensuring safety  without compromising on steady sound.  

With 6-mic call technology and wind noise protecting mesh, stable smartwatch connectivity, Google Assistant, Fast Pair, Swift Pair and Spotify Tap, battery life for up to 8 hours (32 hours total with a case), these earbuds are just as good for working as for working out.

Jabra Elite 10

Jabra’s new top-of-the-line Elite 10 earbuds promise the best combination of comfort, sound and calls anywhere, for both work and life. These true wireless earbuds, which are optimized for enjoying content in Dolby Atmos, are truly immersive and Jabra’s first earbuds to support Dolby Head Tracking. 

Dolby Head Tracking engages listeners in a whole new way by keeping them in the center of the soundstage as they move their head, enabling a more natural sound experience for all your favorite entertainment, including both Dolby Atmos and stereo content. And when available, the combination of Dolby Head Tracking together with Dolby Atmos content further elevates the sound with incredible detail and clarity for the ultimate Dolby Atmos listening experience.  

Elite 10 also eliminates surrounding noise with Jabra Advanced Active Noise Cancellation. The ultra-powerful ANC auto-adjusts for what’s around you. This is achieved by infrasonic waves that measure the ear canal and algorithms which detect noise leakage and wind conditions. As a result, the earbuds will automatically switch to the highest ANC gain in noisier environments and reduce the gain in quiet places. 

Designed with learnings from Elite 7 Pro for fit and Elite 85t for all-day wearing comfort, the Elite 10 is the first in Jabra’s true wireless earbuds range to offer Jabra ComfortFit technology for the most natural, airy fit and less occlusion, due to its semi-open design that relieves ear pressure, allowing users to walk and talk in comfort. Every surface the ear touches is made of soft silicon for a snug fit, meaning less wearing fatigue for all-day use. 

These earbuds are also designed to cater for more ear shapes and sizes than ever before. The Elite 10 is complete with 6-mic call technology for crystal-clear calls, 6-hour battery (27 hours in total with case), including a pocket friendly cradle optimized for wireless charging, 

Pricing and availability: 

The Jabra Elite 8 Active is available from 22nd September 2023 in Caramel, Navy, Black and Dark Gray from all authorized retailers for an MSRP of SGD $308 / USD $199 / EUR €199.

The Jabra Elite 10 is available from 22nd September 2023 in Cream, Cocoa, Titanium black, Gloss Black, Matte Black from all authorized retailers for an MRSP of SGD $378 / USD $249 / EUR €249.